In Ed Tech by jbiddle / Tags: control, destiny, nings, nomads, settlers, sprankle, web 2.0 /
While reading through my tweets the other day, I saw a link to an article written in response to the announcement that Ning will be shutting down their free network service and any existing free networks must either pay or close. This decision has been very stressful for many educators who have formed vibrant Ning communities and use them as part of their PLNs or for projects with their classes. Bob Sprankle, the author of the article I linked to, had some interesting things to say about this situation. While I find myself agreeing with much of what was written, I disagree with his ultimate conclusion.
Sprankle writes:
However, let’s face the facts. Unless we’ve built the tool/environment/resource ourselves (and that means taking on the care and expense of bandwith, storage, servers, etc.), we are continually at the mercy of the resources we use. In effect, we are sharecroppers who work the “digital land” and fill it up with the “fruits of content,” (which benefits the “landlords” with advertising revenue) but could be kicked off or left behind at any minute. Even if you are in fact paying for the service (and not relying on the generosity of Google Ads, or other revenue keeping the site alive), that service could still disappear literally overnight due to business, economic, or even philosophical decisions that we have no say in. (emphasis added)
Sprankle is absolutely correct by pointing out that relying on free (or even paid) third-party services leaves educators (and, by extension, their students) at the mercy of their digital “landlords” and reduces them to the status of “sharecroppers” toiling for the benefit, not of themselves, but the “landowner” who collects the ad revenue from traffic brought to the site by the work of his tenets. More so, business decisions often result in the shutdown of free services and the loss of years of hard work. We’ve seen this over and over, with some of the more recent example’s being Yahoo’s closure of Geocities and Google’s shutdown of Lively.
Two more quotes from Sprankle:
If our Nings (or fill in the blank with any other service) suddenly disappear, then we will have to do that “adaptation and transformation and flexible creative problem-solving thing” right now. Not our students in the future, but us —their teachers— in the present.
and
I think about all the hours that many of us have invested in teaching and coaching and coaxing the reticent teachers into joining these communities [Nings]. For many people, this was their introduction to the power that a global Personal Learning Network has to offer. I fear that some will lose interest or commitment in maintaining participation if they suddenly see all their efforts turn to dust, and are told that we need to pull up stakes and go find some new land. We’ve all been believing that we are “settlers” in the digital networks, and it’s a blow for some to find out that we are actually “nomads.”
Here’s where, in my opinion, Sprankle gets it wrong. He’s not wrong in saying that the Ning decision will force educators to do some creative problem-solving in the immediate future. And he’s not wrong in saying that some educators will loose interest in participating in similar communities in the future for fear of seeing all their hard work vanish yet again. No, where Sprankle gets it wrong is his assertion that we are not “settlers” but “nomads”, forced to move from place to place to suit the whims of others.
Remember the part in the first quote I placed in bold type?
Unless we’ve built the tool/environment/resource ourselves (and that means taking on the care and expense of bandwith, storage, servers, etc.), we are continually at the mercy of the resources we use.
True settlers own their land and the tools they use to work it. Nomads and sharecroppers don’t. In the early days of the Internet and the World Wide Web, it was very difficult and expensive for an individual or small organization to establish an online presence. But that’s all in the past. With inexpensive domain name registrations, affordable Web hosting, and free open source software, it is time for educators to become digital settlers, stake their claims, and control their own online destinies.
That creative problem-solving Sprankle mentioned? Direct your efforts toward establishing an online presence that you own and control. Create new personal learning communities that are controlled and owned by the educators that are their members. Don’t let your hard work and contributions be lost when the next “landlord” decides to foreclose.
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jbiddle,
Thank you for your thoughts and response to my recent post. I think we’re pretty much in agreement, however. I’ve been talking to educators for years to “stake their claim,” notably, get your own domain name (I’ve had bobsprankle.com since 2005) and constantly point folks to the service I use (bluehost.com) that meets all my server needs at an incredibly low price. That being said, not everyone takes advantage of these cheap resources (for different reasons: learning curves, procrastination, not seeing the importance of staking a claim, etc).
However, even having my own server space does not make me truly independent of the whims/changes of my service provider. Bluehost could go “belly up” and while I could move all my data to another provider, I still “rent” rather than “own” the space. Who knows the future of my ISP even? Things change.
Another issue is, that even having my own server space set up doesn’t take care of all my needs. Sure, I can store and serve content from this space, but I can’t run a full-fledged Social Network on the level of Flickr, Facebook, or even Ning.
We join those communities (and agree to their terms, even when they may not be ideal… such as Facebook’s ever-changing and complicated privacy settings) in order to connect with others.
Sure, I could create my own Ning-type environment (if I had the know-how and the time), but would anyone come? We join the “giants” because that’s where the party is.
I agree that we need to “direct [our] efforts toward establishing an online presence that you own and control. Create new personal learning communities that are controlled and owned by the educators that are their members,” but this means more than securing server space and one’s own domain name. As I said in my post: “Hopefully we’ll learn together from this experience and have a better idea of how and where to build a more stable community.” This is going to involve a lot of conversation and planning. It offers an opportunity for renewal and perhaps new solutions where the the digital land is truly owned by the folks using it.
Thanks for the continued conversation.
Bob Sprankle
Thanks for the reply, Bob.
I agree that, to some extent, we are at the whims of our hosting providers, but, at the same time, having your own domain, using software chosen by you, coupled with a proper backup strategy makes it fairly simple to change hosts if needed.
The best thing about staking your own claim on the ‘net is that you can establish and control your own “brand”. From email addresses to RSS feeds, everything comes from one central source. And having that “brand” means that, as time passes, your content becomes increasingly identified with it which will drive more traffic to your site. If you offer a quality site, of course people will come.
Additionally, establishing your own site on the ‘net breaks the symbiotic relationship that exists between content creators and services like Ning with users providing content and traffic, while the service provider reaps the benefit of increased page rank and ad revenue. Now, you, if you choose, can rent space to advertisers and put that profit to work for yourself.
The wealth of inexpensive hosting providers and free open source software makes it relatively painless for anyone to create their own site with most (or even more) features than Facebook, Flickr, or even Ning. A basic WordPress install takes about 5 minutes from start to finish. Other software packages can be just as easy.
Jeremy,
I appreciate your point of view, but I’ll have to admit that as a teacher of 19 kids all day long, I just don’t have the time to invest in maintaining a site of my own. I consider myself somewhat tech literate and willing to experiement, but I’m currently unwilling to run my own site myself. Honestly of all the teachers in my staff, I can only imagine the tech coordinator or one other teacher putting all that effort in. Experimenting with other formats and applications is within many of my colleagues comfort zones, but going to all the effort for our own website, rather unlikely in my point of view. Thanks as always to your insightful comments and ideas related to technology and education. I look forward to the different topics that you and other administrators raise.
Chris
Chris, I can appreciate that. I can understanding not having the time to invest in maintaining a site of your own, although, you may find it easier than you think. The other solution is for communities of educators to come together and carve out places on the ‘net together.
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Luckily NING has stated that Educational Use of NING will still be free! YEAH!!!!!!
Today, I heard that NING will continue free education accounts. However there are some questions about NING’s direction in the future.