The Christian Web Trends Blog is continuing to post their workshop notes from last week's Lutheran Educators' Conference in Daytona Beach.

Their post on marketing and search engine optimization made a great point about how to think about marketing our schools.

Marketing Is An Investment
When you invest for your retirement and put money into your 401K or IRA, you expect to get your money back. You also expect to make interest on the money you put in. Similarly, when you put money into marketing, you expect to not only get that money back, but also get additional money.

Consider …

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